HDMI — Professional AV Equipment E-commerce Website

Case study by kovgen.digital Client HDMI is a company operating in the professional audio and video equipment market, offering AV cables, accessories, and solutions for installations. The target audience includes both individual customers and B2B clients. Challenge The client needed a fully functional e-commerce website that would:

• clearly present a large product catalog
• simplify product selection and purchasing
• build trust with B2B customers
• deliver fast and stable performance

The goal was to create not just a website, but a reliable sales tool. Our Approach We started with an analysis of the niche and product structure. The main focus was on clear navigation, logical catalog architecture, and user-friendly interaction. Within the project scope, we:

• designed the overall e-commerce structure for a large product catalog
• built a clear category hierarchy for fast product discovery
• developed product cards with essential information
• implemented shopping cart and core e-commerce functionality
• added contact forms and convenient communication points with managers
• ensured fast loading speed and stable website performance

Design & UX The design follows a clean, functional, and conversion-focused approach, avoiding unnecessary visual noise. Key UX principles:

• clear and structured visual layout
• intuitive navigation
• logical placement of controls and actions
• strong focus on usability and conversion

Result

• As a result, the client received:
• a fully operational e-commerce website ready for sales
• a convenient platform for both B2C and B2B audiences
• a well-structured catalog that simplifies product selection
• a reliable online representation of the brand

The website became a core digital sales and communication channel for the company. Studio Expertise

• This project highlights our expertise in:
• e-commerce website development
• complex catalog structure design
• business-driven web solutions
• working with technical and B2B niches